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Elite performance isn’t built in headlines—it’s built in habits. In the daily routines that shape how athletes train, recover, and prepare for the demands of a long season, consistency is everything.
That mindset is central to how Texas point guard Rori Harmon approaches preparation on and off the court. A recent Sports Illustrated feature spotlighted the partnership between the University of Texas Women’s Basketball program and Humann, but for Harmon, the story goes deeper. It’s about alignment—between preparation, routine, and the standards she holds herself to as both an athlete and a leader.
Here, Harmon expands on that perspective, offering a closer look at what consistency, recovery, and intentional habits really look like inside one of the country’s top women’s basketball programs.
A Partnership That Matches the Way She Trains
Harmon’s connection to Humann started long before any formal partnership was announced. As a freshman arriving on campus, she was introduced to the products through the Texas program—and immediately noticed the difference.
“I started using their products as soon as I got to college. I still remember that first time I took Humann SuperBeets Sport — that feeling you’re supposed to get? I felt it immediately.”
Over time, what stood out wasn’t just the product experience, but the philosophy behind it. For Harmon, the partnership reflects a shared belief that performance is built through consistency, preparation, and supporting the body day after day.
“This partnership isn’t just branding — it’s aligned with how I live, how I train, and how I take care of myself.”
That alignment became even more meaningful during her recovery from injury, when she gained a deeper appreciation for the role nutrition and routine play in long-term performance.
Energy That Supports the Whole Day, Not Just Practice
Life as a student-athlete doesn’t pause once practice ends. Early lifts, long practices, film sessions, sports recovery, classes, and academic work all compete for attention and energy.
For Harmon, that’s where Humann’s approach stands out.
“As a student-athlete, you don’t just need energy for basketball — you need it for everything.”
Rather than relying on short-term fixes, she emphasizes the importance of supporting the body in a way that’s sustainable throughout the day.
“Humann understands that energy shouldn’t come from shortcuts. It should come from actually supporting your body — your endurance, your recovery, your ability to stay focused.”
She’s quick to note how closely nutrition ties into leadership as well. When her routine slips, everything else tends to follow—from recovery to productivity to how she shows up for her teammates.
Consistency During the Most Demanding Part of the Year
The pre-season and early part of the season are some of the most physically demanding stretches of the year. For Harmon, consistency during that time is non-negotiable.
“I’m up early, I’m in class, I’m in the gym, I’m in treatment… there’s not a lot of room for error.”
She points to small, repeatable habits as the difference between just getting through workouts and being able to perform intentionally.
“We run the track in the summer about three times a week, and I’ll never go into a 6 a.m. track workout without taking a shot of SuperBeets Sport about 30 minutes before we start.”
That routine, she says, has become something she trusts—part of how she prepares herself to show up fully, even when the workload is heavy.
What This Partnership Says About Women’s Sports
Beyond individual performance, Harmon sees partnerships like this as part of a larger shift in how women’s sports are supported and valued.
“For so long, brands didn’t really see the value in partnering with female athletes, even though we train just as hard.”
She believes that investment sends a powerful message—not just to current athletes, but to the next generation watching closely.
“It sets the tone for the next generation of girls coming up, letting them see that their work is valued and their performance matters.”
At the university level, that support reinforces a culture of trust and belief in women’s athletics—not just during marquee moments, but in the everyday work that defines a season.
In Our Veins: Cardiovascular Health in Action
Throughout select men’s and women’s basketball games, fans will experience in-venue moments designed to bring that idea to life. Players will warm up in custom shootaround shirts reading “In Our Veins,” a visual reminder that cardiovascular health is not abstract—it’s active, present, and at play in every movement on the court.
Leading by Example for the Next Generation
As one of the most visible leaders in Texas athletics, Harmon takes seriously the influence she has on younger athletes.
“Taking care of your body is part of being great — not an extra.”
She hopes this partnership encourages athletes to build strong habits early, recognizing that preparation, recovery, and routine all contribute to confidence and longevity—on and off the court.
“If they see me valuing my health, being intentional with what I put in my body, and using tools that actually support my performance, I hope it encourages them to start those habits early.”
A Story Bigger Than Basketball
For Harmon, the biggest takeaway goes beyond performance metrics or wins.
“Your health, your voice, and your value matter.”
She hopes young women, in particular, see partnerships like this as validation—that they don’t need to wait for permission to take themselves seriously or prioritize their well-being.
“I hope they know they’re allowed to dream big, take themselves seriously, and understand that what they’re doing matters.”
To read the original Sports Illustrated feature on Rori Harmon and the Texas Women’s Basketball partnership with Humann, visit Sports Illustrated.