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Cardiovascular Health is More Than Heart Health
On the heels of launching Cardiovascular Health Daily, Cholesterol Health Daily, and Metabolic Health Daily, and Humann’s new partnership with The University of Texas, Athletech News sat down with CEO Joel Kocher to explore how the company is redefining cardiovascular wellness.
Humann is putting the spotlight on a bold idea: cardiovascular health is not just heart health; it is the foundation for how we live, perform, and feel every day.
“If blood flow declines, everything suffers — energy, stamina, focus, even long-term health,” Kocher explains. This perspective drives every product, formulation, and innovation at Humann, giving people practical tools to support their cardiovascular system daily.
The partnership also marks the first time Humann has shared its “science-born from the University of Texas” story with a wide audience. Kocher compares it to Gatorade’s origin story: “If you like the Gatorade story and, by the way, I’m a Florida Gator alum, then you should get excited about this.”
Reframing the Conversation Around Cardiovascular Health
Kocher urges both the public and the supplement industry to rethink what cardiovascular health really means. Too often, people focus narrowly on the heart and ignore the 60,000 miles of blood vessels that deliver oxygen and nutrients to every cell. Humann’s mission is to shift that perception and make cardiovascular health actionable, approachable, and science-backed.
Nitric Oxide: The Science That Powers Humann
At the core of Humann’s product portfolio is nitric oxide, essential for healthy blood flow and vascular flexibility. Unlike typical nutrients, nitric oxide cannot simply be ingested. The body must receive clinically validated precursors to produce it effectively. As Kocher notes, “It’s complicated, and it’s really hard to develop products that actually work. We had to license the tech we use on a tech transfer basis.”
This science-first approach, backed by patents and clinical studies, positions Humann as a thought leader in cardiovascular wellness and sets a higher standard for the supplement industry.
Changing the Trajectory of Human Cardiovascular Health
Humann’s mission is ambitious and urgent: to change the trajectory of human cardiovascular health. Kocher stresses that the company is not chasing trends but setting the standard through research, clinical validation, and consumer education.
The launch of Cardiovascular Health Daily, Cholesterol Health Daily, and Metabolic Health Daily provides targeted support for blood flow, cholesterol balance, and metabolic function, giving people actionable tools to make cardiovascular health part of their daily routine.
Read the Full Interview
Dive deeper into Joel Kocher’s vision, Humann’s science, and the future of cardiovascular wellness in the full Athletech News interview:
CEO Corner: Humann’s Joel Kocher on Reframing the Conversation Around Cardiovascular Health