Humann Branding Debuts on Moody Center Court, Completing Texas Venue Integration

Humann branding debuts on the Moody Center court, completing integration across all 11 Texas venues.

Foundational Heart Health Nov 09, 2026

What is Humann announcing at Moody Center?
When did the Humann and Texas Athletics agreement begin?
Which Texas Athletics venues carry Humann branding?
How long has Humann worked with Texas Athletics?
What else has Humann done with Texas Athletics recently?
About Humann
About Learfield
Media Contacts

Official Cardiovascular Supplement of Texas Athletics is the first and only brand to be on every playing surface at a single university

What is Humann announcing at Moody Center?

AUSTIN, Texas (November 9, 2026) — As Texas Men’s and Women’s Basketball begin their 2026–27 seasons, Texas Athletics and Humann are excited to announce the addition of Humann branding to the basketball court at Moody Center. This completes the Austin-based cardiovascular health company’s playing-surface integration across Texas Athletics facilities.

When did the Humann and Texas Athletics agreement begin?

Moody Center installation is the final phase of playing-surface branding included in a landmark multiyear agreement announced in August 2025, when Humann was named the Official Cardiovascular Supplement of Texas Athletics in a sponsorship managed by Longhorn Sports Properties. The agreement called for Humann branding to appear alongside the Longhorn logo across every Texas Athletics field and court.

Which Texas Athletics venues carry Humann branding?

With the addition of Moody Center, Humann branding is now integrated throughout all 11 Texas Athletics venues, including football, baseball, softball, swimming and diving, volleyball, tennis, track and field, rowing, beach volleyball, men’s and women’s golf, and now basketball.

“Humann is a valued sponsor of Texas Athletics, and we're excited to welcome its brand to Moody Center court as the final piece of a comprehensive venue integration,” said Chris Del Conte, vice president and Lois and Richard Folger Athletics Director at The University of Texas. “Their longstanding commitment to our student-athletes and performance nutrition initiatives has made a meaningful impact across our programs, and this visibility reflects a sponsorship built on shared values and a pursuit of excellence.”

How long has Humann worked with Texas Athletics?

For more than a decade, Humann has served as an integral component of Texas Athletics’ Performance Nutrition program. The groundbreaking science behind Humann was born out of a University of Texas Health Science Center research discovery program. Longhorn student-athletes and coaches use Humann products to support cardiovascular health and performance. Humann also powers Longhorn Nation with SuperBeets®, the #1 cardiologist recommended beet brand for heart health support.*

What else has Humann done with Texas Athletics recently?

The court branding builds on Humann’s recent work with Texas Athletics, including a Heart Health Month activation at Moody Center in February 2026 that highlighted cardiovascular health in action during select men’s and women’s basketball games, and a national campaign launched in October 2026 with Texas quarterback Arch Manning and his mother, Ellen Manning. The campaign focused on supporting healthy blood pressure levels with Humann’s SuperBeets products.

"Humann’s mission is to change the trajectory of cardiovascular health,” said Joel Kocher, CEO and co-founder of Humann. "That mission began with research at The University of Texas Health Science Center. Bringing our brand to Moody Center completes something special, the most trusted cardiovascular brand on every University of Texas playing surface."

“We couldn’t be prouder of our sponsorship with Humann and the impact their cardiovascular health products are making with our student-athletes, fans, and alumni,” said Lucas Motta, vice president, Longhorn Sports Properties. “Showcasing Humann’s brand on our men’s and women’s basketball court is another powerful way to amplify their mission of advancing cardiovascular health and powering while strengthening their presence across Texas Athletics.”

Additional information about the sponsorship between Texas Athletics and Humann can be found at TexasLonghorns.com/Humann.

About Humann

Humann is building the new cardiovascular health standard, supporting heart health and overall wellness through science-backed cardiovascular supplementation. Best known for SuperBeets®, the #1 cardiologist recommended beet brand for heart health support, Humann focuses on supporting healthy blood flow to help deliver oxygen and nutrients throughout the body.

Founded through academic and scientific research at the University of Texas Health Science Center, Humann brings clinically studied ingredients and physician-aligned innovation into daily routines. Humann is trusted by more than 2,000 collegiate and professional sports programs and used by thousands of medical practitioners nationwide. Humann's products are available in more than 30,000 retail locations that include Costco, Sam's Club, Walmart, Target, GNC and on humann.com. Follow Humann on LinkedIn, Instagram and Facebook.

About Learfield

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative revenue generation solutions, student-athlete marketing initiatives, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.