Cardiovascular health is everything health
America has been looking at cardiovascular health all wrong.
Some say it's just about your heart. Or that it’s only about older people.
But the real story isn’t just about the heart.
Regardless of age,
It is all about the 60,000 miles of blood vessels that help enable human health.
So why do we keep looking past it and focusing on things like protein powders and another greens powder -
but not the most important system in the human body?
Because it's the biggest blind spot in how we think about our health.
It's something already happening to you — whether you're paying attention or not.
You can't out-diet it.
You can't out-train it.
And at the center of it all is a molecule your doctor has probably never mentioned: Nitric oxide.
Scientists call it the miracle molecule. And they don't call it that lightly.
Nitric oxide is the single most important molecule in your cardiovascular system -
helping to keep those 60,000 miles open, flowing…and alive.
We didn't discover it. But we did have the ambition to take the Nobel-winning science out of the lab — and bring it to the people.
That's where our revolution started.
In 1998, the discovery of what nitric oxide does for the human body won the Nobel Prize in Physiology or Medicine and was awarded to Dr. Ferid Murad, one of the scientists behind its discovery.
In 2009, that same discovery led to a nitric oxide research program at the University of Texas. And that's where Humann came to life.
Fifteen years later, the science hasn't changed. Our commitment to it hasn't either.
Because the same molecule that started this runs through all of us.
The same mechanism helping a 68-year-old support healthy blood pressure — and a 23-year-old athlete perform at their peak. One superhighway for blood flow, delivering critical oxygen and nutrients to the 36 trillion cells in the body. Not a single one of those cells can live, let alone thrive, without a healthy cardiovascular system.
We didn't build this business to sell supplements.
We built it with leading scientific experts on staff from day one.
because we held ourselves to a standard that didn't exist in the industry - and set the bar for how a supplement company should operate. And when you do things right from the start, you get noticed. Even Dr. Ferid Murad, who won the Nobel Prize for the discovery of nitric oxide joined Humann’s science team.
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Dr. John Ivy, PhDPresident of Humann’s Science Advisory Board, University of Texas Professor Emeritus, Department of Kinesiology and Health Education -
Dr. John P. Cooke, MD, PhDScience Advisory Board Member at Humann, Chair of the Department of Cardiovascular Sciences at the Houston Methodist Research Institute -
Dr. Christopher Davis, MD, FACCChief Cardiologist at Humann, Triple Board-Certified Interventional Cardiologist, Fellow of the American College of Cardiology -
Dr. Yousef Elyaman, MD, IFMCPMedical Director at Humann, Board Certified in Internal Medicine and Integrative Medicine from the American Board of Physician Specialties -
Dr. Penny Kris-Etherton, PhDScience Advisory Board Member at Humann, past chair of the American Heart Association Council on Lifestyle and Cardiometabolic Health
Today, thousands of medical practitioners and professionals trust us, and Humann SuperBeets is the #1 doctor, pharmacist, and cardiologist recommended beet brand for heart health support.* The science kept pace with the trust.
Insurgent Brand RecognitionOfficially recognized by Bain & Company as a leading insurgent brand disrupting the wellness category. *According to IQVIA ProVoice Surveys 2025.
Then the athletes showed up.
54 team championships. Seven straight in college football. Four straight in college baseball. Two straight in professional hockey.
Over 2,000 teams. More than 50,000 athletes
— all running on the same molecule.
And then, everyone else.
More than 2.7 million customers. Over 700 million doses delivered.
$1B in revenue since our first order.
So yes, we're fifteen years in - but we're still just getting started.
The early chapters were all about this one molecule. But the people who trust us started asking for more. The same standard, applied to the rest of cardiovascular health.
It was always about the 60,000 miles running through every single one of us.
There isn't a person on Earth who doesn't benefit from better cardiovascular health. It isn't supplemental. It's central to
and more. So start where it actually starts.
