Can I drink regular beet juice or eat fresh beets and get the same benefits?

You can drink beet juice and eat fresh beets, however due to growing conditions the nutrient density and dietary nitrate content may vary considerably from one lot to the next (up to 500% variability). SuperBeets Crystals (Black Cherry & Original Apple) provides a concentrated source of fermented & non-fermented beetroot that delivers a standardized amount of dietary nitrates & nitrites in every serving to promote Nitric Oxide activation in the body plus support healthy blood pressure and blood flow.