Can I drink regular beetroot juice or eat fresh beetroot and get the same benefits?

You can drink beetroot juice and eat fresh beetroot, however due to growing conditions the nutrient density and dietary nitrate content may vary considerably from one lot to the next (up to 500% variability). SuperBeets Crystals (Black Cherry & Original Apple) provides a concentrated source of fermented & non-fermented beetroot that delivers a standardized amount of dietary nitrates & nitrites in every serving to promote Nitric Oxide activation in the body plus support healthy blood pressure and blood flow.