What are Betalains? Is the absorption of Betalains better than beet root powder?

Betalains are a group of reddish pigments naturally found in red beets that give beets their red color. In addition to providing color for beets, Betalains have shown to have many health & wellness benefits. Unfortunately, these delicate compounds easily degrade within the plant matrix and are difficult to isolate. SuperBeets CardiO2 Energy Chews are the first and only energy chew to utilize betalains with a patented extraction process that maintains their functional benefits at a concentrated, therapeutic dosage.