Blood flow is what delivers oxygen and nutrients throughout the body—supporting heart health, endurance, recovery, focus, and performance. In sport, it’s what allows athletes to sustain effort and respond under the demands of the game. Outside the arena, the same cardiovascular system supports how people show up in their daily lives. 

In Our Veins: Cardiovascular Health in Action ™

Throughout select men’s and women’s basketball games, fans will experience in-venue moments designed to bring that idea to life. Players will warm up in custom shootaround shirts reading “In Our Veins,” a visual reminder that cardiovascular health is not abstract—it’s active, present, and at play in every movement on the court. 

The Moody Center Red-Out Moment

Later in the game, Moody Center will transform during a full-arena red-out moment—an immersive experience never before done at the venue. As the intensity of competition peaks, lighting, sound, and video will converge to draw attention to athletes demonstrating endurance, recovery, and focus in real time—bringing fans closer to the role enhanced blood flow and vascular support play in physical performance, and by extension, heart health. 

“For us, this is about bringing something meaningful in an exciting and engaging way to our fans and our community,” said UT Vice President and Folger Family Director of Athletics Chris Del Conte. “The University of Texas has a deep history of leadership in research, performance and innovation. These enhanced, experiential moments throughout February at our men’s and women’s basketball games with Humann allows us to connect that work to something that matters to everyone—heart health and cardiovascular wellness—using the platform of sport to make it impactful.” 

Why Blood Flow Matters

“Heart health often feels distant until you see what it enables,” said Joel Kocher, CEO and Co-Founder of Humann. “When athletes push through the final minutes of a physically challenging game, you’re watching cardiovascular health in action—blood flow supporting oxygen delivery, sustaining endurance, and driving performance. That same system is foundational to heart health and everyday wellness for all of us.” 

Today, Humann is trusted by more than 200 collegiate and professional sports programs and relied on by more than 6,000 medical practitioners nationwide—bringing science-backed cardiovascular supplementation into daily routines. 

The Heart Health Month collaboration, which is managed by Longhorn Sports Properties, the local team of college sports leader Learfield, also includes NIL storytelling with UT student-athletes, including women’s basketball standout Rori Harmon, further reinforcing the connection between elite performance and everyday cardiovascular wellness. 

Beyond Game Day

Beyond the arena, Humann is activating Heart Health Month at retail nationwide, with dedicated cardiovascular health features across major retailers—extending the message from game day into daily life. 

By bringing Heart Health Month into sport, retail, and culture, Humann and Texas Athletics aim to spark a broader conversation—one that reframes cardiovascular health as active, modern, and essential to how people live, perform, and feel at every stage of life.